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Student Learning Objective 1

Identify the pioneers of total quality management and their contributions to the field of total quality management.

Learning Objective C

Compare and contrast different approaches to total quality management.

Content

The topic of Module C is achieving total quality. Another important concept is achieving total quality from the Besterfield textbook. Carefully examine the relationship between gurus, tools and techniques, principles and practices and product or service realization and their impact on customers.


Slide 8: Achieving Total Quality - Detailed Framework

Figure 1-1 TQM Framework

Source: Besterfield, et. al. (2003)


Slide 9: Two Views of Quality

  • Productivity vs. quality
  • How quality is defined
  • How quality is measured
  • How quality is achieved
  • Attitude towards defects
  • Quality as a function
  • Responsibility for quality
  • Supplier Relationships

Slide 10: Besterfield's Two Views of Quality

Quality ElementOld ViewTQM
DefinitionProduct-orientedCustomer-oriented
PrioritiesSecond to service and costFirst among equals to service and cost
DecisionsShort-termLong-term
EmphasisDetectionPrevention
ErrorsOperationsSystems
ResponsibilityQuality ControlEveryone
Problem SolvingManagersTeams
ProcurementPriceLife-cycle costs, partnerships
Manager's RolePlan, assign, control and enforceDelegate, coach, facilitate and mentor

Slide 11: Key Elements to Total Quality

  • Strategically based
  • Customer focus
  • Obsession with quality
  • Scientific Approach
  • Long-term Commitment
  • Team Work
  • Continual Improvement
  • Education and Training
  • Freedom through control
  • Unity of Purpose
  • Employee Involvement and Empowerment
  • Peak performance as a top priority

Slide 12: Besterfield's Approach to Total Quality

  1. A committed and involved management to provide long-term top-to-bottom organizational support,
  2. An unwavering focus on the customer, both internally and externally,
  3. Effective involvement and utilization of the entire work force,
  4. Continuous improvement of the business and production process,
  5. Treating suppliers as partners
  6. Establish performance measures for the processes